On July 1, 2024, the Tennessee Ensuring Likeness, Voice, and Image Security Act of 2024 (“ELVIS Act” or “the Act”) will go into effect, bolstering the limitations on the unauthorized commercial use of an individual’s voice. The Act, which amends the Tennessee Personal Rights Protection Act of 1984, was enacted in response to the growing […]
Privacy
FTC Denies an Application to Add a New Verifiable Parental Consent Mechanism Under COPPA Rule Without Prejudice
On March 29, 2024, the Federal Trade Commission (the “FTC”) published a unanimous decision to deny an application by the Entertainment Software Rating Board, Yoti, and SuperAwesome (collectively, the “Applicants”) to add a new verifiable parental consent (“VPC”) mechanism under the Children’s Online Privacy Protection Rule (“COPPA Rule”). The application, which our previous blog post […]
More Guidance from HHS on Online Tracking Technologies but Questions Remain
Health and Human Services (“HHS”) released updated guidance yesterday on the use of online tracking technologies (like cookies, pixels, software development kits (SDKs), etc.) by HIPAA Covered Entities (the “Updated Guidance”). The Updated Guidance amends and supersedes HHS’s original guidance on the use of digital tracking technologies published on December 1, 2022 (the “Prior Guidance”). […]
State AGs and Other Stakeholders Weigh In On Proposed COPPA Rule Update
The Federal Trade Commission (FTC) received over 270 comments to its notice of proposed rulemaking (NPRM) for the amendments to the Children’s Online Privacy Protection Rule (COPPA Rule) during the public comment period that ended on March 11, 2024. The NPRM reflects the FTC’s continued effort to modernize the COPPA Rule, which implements the Children’s […]
Declassified Intelligence Community Letters Highlight Importance of Monitoring Outbound Data Flows
On January 25, 2024, Senator Ron Wyden (D-OR) released documents that confirm U.S. intelligence agencies are purchasing location and other sensitive personal information from data brokers without the consent of the data subjects. The FTC has recently gone after data brokers who collect and sell the sensitive location data of consumers without their express consent, […]